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After a quick search, I get the measure of the women on the site.
"My preference is for a man who is much younger than me with rugged features," says one. This is a way of paying someone a compliment without typing out the words. And over the course of a week I get almost 100 replies, messages and propositions.
But she is an old hand at this type of encounter and tells me she's met many men through the site, and that I was probably the only one who hadn't lied about my age.
"Sophia" tells me she thinks relationships have a shelf life of about ten years before boredom sets in, but that she stays married to ensure her children have a stable home.
So I paid £119 for a month's membership, giving me an entre to thousands of faithless females.
They are allowed to sign up for free as a way of ensuring the numbers are balanced between the sexes.
But if I'm going to find out what really makes these women tick, I need to leave the safety of the virtual world and see them for myself. I arrange to meet a 41-year-old mother of two who misses "romance and flirting", in a cafe in two days' time.
She has declined to tell me her name, so I have to think of her as her web sobriquet.
By now, I have been contacted by scores of women, so I arrange dates with the ones who are prepared to meet me in the next few days. Blonde, slim and relaxed, she has already told me by email that she's been married for ten years, has young children, time on her hands and wants to add a frisson of excitement to her life.
What I don't know is how her husband will feel about it. Aside from the little matter of her marital status, she also believes I have a wife, but she doesn't care.
She wants instant gratification even though we've exchanged only a few words online.
Postings such as: "I want a man who can look after me and knows how to treat a woman. I'm surprised and unsettled by the forward tone of some of the material. Determined to avoid the connotations, I reply: "The Beatles." I never hear from her again.
One woman sends me a message heavily laden with sexual innuendo and I come to regard her as the mistress of the single entendre. Another woman's first contact with me included a plan for a day out together, including visits to art galleries, a stroll round a park and then "a few hours under the duvet". I'm later propositioned by someone who tells me she has an hourglass figure.